Apple has unveiled a new edge-to-edge display
iPhone which will go on sale as the most expensive
handset the tech giant has ever made.
The iPhone X, pronounced 10, features wireless
charging, an infrared camera and improved battery
life, and will cost £999 when it is made available on 3
November.
Unlike previous models it has no physical home
button, and will include facial recognition software
which replaces the fingerprint sensor used to unlock
the phone.
The Face ID technology can also be used to create
Animoji - animated emoji controlled by the user's
face.
The model also features wireless charging, an
infrared camera and improved battery life
Announcing the iPhone X at the company's new
Steve Jobs Theatre in California, Apple chief
executive Tim Cook described the model as "the
biggest leap forward since the original iPhone".
However, the launch did not go fully to plan as Apple
vice president Craig Federighi initially failed to unlock
the device using Face ID.
As well as the iPhone X, Apple also announced the
new iPhone 8 and iPhone Plus 8, which will cost
£699 and £799 respectively.
Both will feature wireless charging capabilities, while
the 8 Plus will include new camera technology called
portrait lighting.
The launch included a tribute to late Apple chief
executive Steve Jobs
The software uses artificial intelligence to
automatically improve the lighting effects of portrait
photographs.
Both models are dust and water resistant, and
feature 12-megapixel rear cameras.
Away from smartphones, Apple also announced the
Apple Watch Series 3, which includes its own mobile
signal.
The new feature will enable users to make calls,
send messages and stream music without being
connected to a smartphone.
The new Apple Watch Series 3 includes its own
mobile signal
An enhanced version of the Apple TV which supports
4K resolution and high dynamic range (HDR) was
also revealed.
The Watch and TV will go on sale on 22 September,
alongside the iPhone 8 and 8 Plus.
Tech analysts were split on the appeal of Apple's
new iPhone X model.
Jan Dawson of Jackdaw Research described it as "a
far bigger upgrade" than previous devices, adding it
would become "the object of desire for many users".
However, Ernest Doku, from uSwitch.com, said Apple
"still faces a challenge in convincing both the
uninitiated and long-term fans alike that these new
devices are the true innovation the market has long
needed".
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