Google's new mobile OS named Android Oreo

The new version of the Android mobile operating
system has been called Oreo as Google continued its
tradition of naming releases after confectionery.
The software has followed the unusual naming
convention since its third release, Cupcake, in 2009.
Since then, Google has dubbed software releases:
:: D onut
:: Eclair
:: Froyo
:: G ingerbread
:: H oneycomb
:: I ce Cream Sandwich
:: Jelly Bean
:: K itKat
:: Lollipop
:: M arshmallow
:: N ougat
:: O reo
The company which makes Oreo, Mondelez, said it
was partnering with Google regarding the naming of
the operating system rather than engaging in a
formal sponsorship deal.
Google, which now sits under a parent company
called Alphabet, regularly describes its relationships
with other businesses as partnerships even when
those links are commercial.
Financial terms of the deal were not released when
Android K was revealed as Android KitKat either.
The new operating system received its first stable
release on Monday 21 August, but will be more
consistently released in the autumn, most likely after
Google releases its new Pixel phone in October.
Google launched its Pixel phone last year . The
device is tailored to make users even more
connected to Google's services, which are
increasingly utilised by mobile users.
A "smart feed" is being developed to tailor news
updates for Google users, using machine learning
technologies to predict what they will be interested
in.
At the same time as tailoring suggested news
articles to users' tastes, the feed will also be able to
target advertising to them as well - which is where
87%, or more than £18.9bn ($24.7bn) of the
company's revenue came from in the first three
months of 2017.

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